"Negative information is now just as powerful as positive information," says Mike Hollywood, Cone's director of new media. "For marketers, that means that leaving … Read the whole story

"This is an interesting time in the burger segment," says Technomic EVP Darren Tristano. "We are seeing very high growth rates from smaller brands … Read the whole story

The fast casual restaurant chain is also debuting a film that shows the path to more sustainable farming. The stop-motion animated short called "Back … Read the whole story

The company is timing the launch with the beginning new school year and supporting with an integrated marketing campaign that includes national radio ads, … Read the whole story

The cause model for Sir Richard's condoms, which come in handkerchief-style plaid packages, is that for each condom purchased one is donated in a … Read the whole story

In the latest twist on employing QR codes, Quaker is looking to boost sales of its Chewy Granola Bars by enabling kids to receive … Read the whole story