Marketing Daily
Wednesday, August 31, 2011
  • Study: Negative Reviews Grow More Powerful

    "Negative information is now just as powerful as positive information," says Mike Hollywood, Cone's director of new media. "For marketers, that means that leaving … Read the whole story

  • Social Sales Can Help Deliver Solutions

    Sales people with a nuanced understanding of social networks outshine their competitors because they are able to access information when they need it and … Read the whole story

  • Fast Casual Brands Represent 50%+ Of Burger Chains

    "This is an interesting time in the burger segment," says Technomic EVP Darren Tristano. "We are seeing very high growth rates from smaller brands … Read the whole story

  • Chipotle Creates Sustainable Food Foundation, Film

    The fast casual restaurant chain is also debuting a film that shows the path to more sustainable farming. The stop-motion animated short called "Back … Read the whole story

  • Emergen-C Launches Extension For Kids

    The company is timing the launch with the beginning new school year and supporting with an integrated marketing campaign that includes national radio ads, … Read the whole story

  • Grassroots Effort Backs Sir Richard's Condoms

    The cause model for Sir Richard's condoms, which come in handkerchief-style plaid packages, is that for each condom purchased one is donated in a … Read the whole story

  • Quaker Promo: Heartthrob Sends Personal Messages

    In the latest twist on employing QR codes, Quaker is looking to boost sales of its Chewy Granola Bars by enabling kids to receive … Read the whole story