Marketing Daily
Monday, September 12, 2011

Top of The News

VW Hopes Men Will Catch The Bug
by Thom Forbes

If you grew up in a certain time, there are few consumer products that carry as much baggage, if you'll pardon the oxymoron, as a Volkswagen Beetle. Casey Williams, writing … Read the whole story

  • BEVERAGES
    Heineken Takes Spot To Theaters, Partners With IFC
    by Tanya Gazdik

    The campaign appeals to the upscale, progressive 'man of the world,'" Lesya Lysyj, chief marketing officer, Heineken USA, tells Marketing Daily. "This feeling of … Read the whole story

  • RETAIL
    For Stein Mart, It's 'Love At First Find'
    by Aaron Baar

    "We have such a loyal and passionate customer base that they really want to reach out to non-Stein Mart customers and get them to … Read the whole story

  • 2011 Breakaway Brands
    by

    Brand Growth in brand strength 2007-10 Facebook 195% Skype 79% YouTube 78% Netflix 72% Samsung 66% Apple 51% ITunes 50% Amazon.com 44% Reese's 42% … Read the whole story

  • COMMENTARY
    Capitalize On Back-To-School Sales With Email
    by Jeff Revoy

    Email marketing should be treated as a delicate science, especially when it comes to back-to-school. Here are some tips. Read the whole story

  • RESEARCH
    Brand Keys: Amazon Is 2011's #1 Loyalty Leader
    by Karlene Lukovitz

    "Brand loyalty has always been primarily driven by emotion," points out Brand Keys founder and President Robert Passikoff, adding that this year's rankings again … Read the whole story

  • AUTOMOTIVE
    Dodge Touts 2012 Journey By Hiding It
    by Karl Greenberg

    With the 2012 model of Dodge Journey rolling into dealerships, the company is giving the vehicle its first real coming-out party with a campaign … Read the whole story

  • SPORTS
    NFL Players Vie For Marketability In New Study
    by Karl Greenberg

    Now that the NFL is back on the gridiron, who are the players with the most endorsement firepower? Drew Brees and Peyton Manning are, … Read the whole story