Marketing Daily
Wednesday, September 14, 2011

Top of The News

Missoni Mania Crashes Target Site; Buyers Flood Aisles
by Thom Forbes

Cheap chic has its price and, in Target's case yesterday, it was the viability of its website, which sputtered, wheezed and went on life support for most of the day … Read the whole story

  • HOSPITALITY
    Marriott's Fairfield Inn Says 'Let's Get It Done'
    by Tanya Gazdik

    Kathleen Coney, director, brand marketing, Fairfield Inn & Suites by Marriott, shares some insight with Marketing Daily about the brand's return to TV advertising … Read the whole story

  • COMMENTARY
    Baby Boomers, Ergonomics And Direct Mail
    by Paul Prisco

    Here are three key ways you can leverage the power of ergonomics to connect with Baby Boomers in a relevant and meaningful way. Read the whole story

  • Q&A: Retailers, Relax. It Will Be A Decent Holiday
    by Sarah Mahoney

    A funny thing happened on the way to the fourth quarter: Instead of the gradually building economic recovery most retailers had been anticipating, lousy … Read the whole story

  • RESEARCH
    Viewers Give Thumbs Up To Sept. 11 TV Ads
    by Karl Greenberg

    Ace Metrix, which rated some 14 such Sept. 11-themed ads, found that Budweiser's ad featuring its Clydesdale horses was the most effective of all … Read the whole story

  • RESEARCH
    Differences Abound Among Affluent Consumers
    by Karl Greenberg

    According to Ipsos Mendelsohn, in 2010, 5% of affluent households owned an e-reader. This year, 14% own one. Last year, 33% owned a smartphone … Read the whole story

  • BEVERAGES
    Using Humor To Sell Water Conservation
    by Karlene Lukovitz

    The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration with the Environmental Protection Agency's WaterSense program, uses "Rip the Drip" -- a … Read the whole story

  • RESEARCH
    Holiday News: Shoppers More Anxious Over Economy
    by Aaron Baar

    According to The NPD Group's monthly Economy Tracker survey, two-thirds of U.S. consumers believe the U.S. is headed for bad times (with 59% saying … Read the whole story