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A couple of seemingly innocuous press releases out of PepsiCo yesterday -- "Eric J. Foss Announces Plans to Retire from PepsiCo Unit" followed by "PepsiCo Names Al Carey CEO of … Read the whole story
RETAILWhile it probably won't be enough to shed its "Whole Paycheck" reputation, Whole Foods Market is going on a price offensive. First, its offer … Read the whole story
MEDIA magazine is finalizing its annual "Future Of Media" issue (yes, we come back to it every year), and this one will take an … Read the whole story
- COMMENTARY
Remember when we all started tacking little F's and T's onto our emails to convert our customers into social media followers? Read the whole story
BEVERAGESNew research by an alcohol advertising watchdog organization concludes that nearly one out of 11 radio ads for alcoholic beverages in 75 markets across … Read the whole story
AUTOMOTIVEBMW Golf, is using what might be called aroma advertising and in-hotel floor graphics for lead and follow-up communications. The effort started a giveaway … Read the whole story
The new program, called UPS MyChoice, is meant to literally mark the end of missed-delivery slips, as it lets people choose when and where … Read the whole story
PACKAGED GOODSThe new formula -- which is 25% lighter than traditional scoopable litter -- blends calcium bentonite and sodium bentonite. The new patented formula could … Read the whole story
