Marketing Daily
Thursday, September 22, 2011
  • General Motors' GMC Takes NFL Sponsorship On The Road

    GMC is the official vehicle of the NFL, but the General Motors division isn't filling that bucket with TV ads, and will not have … Read the whole story

  • 6 Types Of Social Media Approach By Brands

    The first step is to identify who the brand manager is: what's his or her "Social Psyche" in terms of using social media? Read the whole story

  • Reasons To Get Online Video In-Line

    Matching the video content to the topic of the page is a good start, but it isn't enough. You need context. Read the whole story

  • Xerox: 'We're More Than A Copier Company'

    In the second year of its efforts to convince the world that it makes more than copiers, Xerox is showcasing how it helps two … Read the whole story

  • Carl's Jr., Hardee's Team With Gen Y News Site

    CKE Restaurants, Inc. has signed a deal with the new mobile news site to reach the site's young users with interactive, geo-targeted video … Read the whole story

  • Forecast: Expect Holiday Ho-Hos To Be Only So-So

    'Tis the season to read holiday tea leaves, and three just-released forecasts predict that consumer spending will be lukewarm, at best. At the low … Read the whole story

  • Industry Council Offers Guidelines For Spirits Marketing

    The Distilled Spirits Council of the United States (DISCUS) has issued new guidelines for alcohol advertising and marketing on social networking sites and other … Read the whole story