June 3 - 6, 2024
Thursday, September 22, 2011
Top of The News
You weren't in a time warp, Bruce Horovitz assures us in USA Today, and pardon you if thinking you were while watching the likes of the late Michael Jackson and … Read the whole story
AUTOMOTIVEGMC is the official vehicle of the NFL, but the General Motors division isn't filling that bucket with TV ads, and will not have … Read the whole story
- COMMENTARY
The first step is to identify who the brand manager is: what's his or her "Social Psyche" in terms of using social media? Read the whole story
- COMMENTARY
Matching the video content to the topic of the page is a good start, but it isn't enough. You need context. Read the whole story
TECHNOLOGYIn the second year of its efforts to convince the world that it makes more than copiers, Xerox is showcasing how it helps two … Read the whole story
RESTAURANTSCKE Restaurants, Inc. has signed a deal with the new mobile news site OneMinuteNews.com to reach the site's young users with interactive, geo-targeted video … Read the whole story
RETAIL'Tis the season to read holiday tea leaves, and three just-released forecasts predict that consumer spending will be lukewarm, at best. At the low … Read the whole story
SPIRITSThe Distilled Spirits Council of the United States (DISCUS) has issued new guidelines for alcohol advertising and marketing on social networking sites and other … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer
Randi Jachino - Prestige Consumer Healthcare, VP of Marketing
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