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As difficult as it to think of Thomas the Tank Engine and Legos as graybeards in playland, they've both been around for more than a generation, are chugging along nicely … Read the whole story
FOODThe new TV ad, scheduled to run through the holidays and the first half of next year in the U.S. and 28 other countries, … Read the whole story
RESEARCHPaid search on a brand name is an important advertising mechanism for marketers looking to drive traffic to their Web site (and, in turn, … Read the whole story
FINANCIAL SERVICESConsumers (including non-cardmembers) can "like" the Amex Entertainment channel in order to engage with the financial services brand. By liking the page, they gain … Read the whole story
"The first phase of mobile commerce is going to be about time-sensitive deals. But already, 20% of sales to Millennials are through mobile devices, … Read the whole story
TOURISMMandalay Bay Resort and Casino in Las Vegas doesn't get tourists, it gets "resortists," well-muscled, upscale, Millennial rat-packers who eschew the peripatetic zombie scene … Read the whole story
BOOK REVIEWIn "Digital Impact: The Two Secrets to Online Marketing Success" (Wiley), co-authors Geoff Ramsey, CEO and co-founder of eMarketer, and Vipin Mayar, global leader … Read the whole story
- COMMENTARY
Our expectations are much greater, placing brands in the precarious position of performing both as agents of business and the creators of culture. Read the whole story
