Marketing Daily
Tuesday, October 18, 2011
  • Lindor Refreshes Packaging, TV Approach

    The new TV ad, scheduled to run through the holidays and the first half of next year in the U.S. and 28 other countries, … Read the whole story

  • Shoppers Use Generic Terms To Find Buyable Items

    Paid search on a brand name is an important advertising mechanism for marketers looking to drive traffic to their Web site (and, in turn, … Read the whole story

  • AmEx, 'Billboard' Launch Facebook Entertainment Channel

    Consumers (including non-cardmembers) can "like" the Amex Entertainment channel in order to engage with the financial services brand. By liking the page, they gain … Read the whole story

  • Mobile No Outrigger On Multichannel Marketing Ship

    "The first phase of mobile commerce is going to be about time-sensitive deals. But already, 20% of sales to Millennials are through mobile devices, … Read the whole story

  • Mandalay Bay Seeks 'Resortists'

    Mandalay Bay Resort and Casino in Las Vegas doesn't get tourists, it gets "resortists," well-muscled, upscale, Millennial rat-packers who eschew the peripatetic zombie scene … Read the whole story

  • The Marketer's Bookshelf: Digital Impact; Chatter Marketing; Killer Marketing Plans

    In "Digital Impact: The Two Secrets to Online Marketing Success" (Wiley), co-authors Geoff Ramsey, CEO and co-founder of eMarketer, and Vipin Mayar, global leader … Read the whole story

  • Hello, Hackers, Co-creators, Meaning-makers

    Our expectations are much greater, placing brands in the precarious position of performing both as agents of business and the creators of culture. Read the whole story