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As difficult as it to think of Thomas the Tank Engine and Legos as graybeards in playland, they've both been around for more than a generation, are chugging along nicely ... Read the whole story
FOODThe new TV ad, scheduled to run through the holidays and the first half of next year in the U.S. and 28 other countries, ... Read the whole story
RESEARCHPaid search on a brand name is an important advertising mechanism for marketers looking to drive traffic to their Web site (and, in turn, ... Read the whole story
FINANCIAL SERVICESConsumers (including non-cardmembers) can "like" the Amex Entertainment channel in order to engage with the financial services brand. By liking the page, they gain ... Read the whole story
"The first phase of mobile commerce is going to be about time-sensitive deals. But already, 20% of sales to Millennials are through mobile devices, ... Read the whole story
TOURISMMandalay Bay Resort and Casino in Las Vegas doesn't get tourists, it gets "resortists," well-muscled, upscale, Millennial rat-packers who eschew the peripatetic zombie scene ... Read the whole story
BOOK REVIEWIn "Digital Impact: The Two Secrets to Online Marketing Success" (Wiley), co-authors Geoff Ramsey, CEO and co-founder of eMarketer, and Vipin Mayar, global leader ... Read the whole story
- COMMENTARY
Our expectations are much greater, placing brands in the precarious position of performing both as agents of business and the creators of culture. Read the whole story
