When I heard New York Mayor Michael Bloomberg talking on the radio about the "ING New York City Marathon" yesterday, it sounded a bit forced, like a Brooklyn cabdriver trying … Read the whole story
Heinz Ketchup is distributing special 20-ounce bottles in participating restaurants across the U.S. The bottles bear "Our Turn to Serve" messaging and a QR … Read the whole story
October was a big month for auto sales, especially for Hyundai and its Kia sibling, Volkswagen, Ford, Nissan, and Chrysler. Even Honda, in spite … Read the whole story
Dr. Bunsen Honeydew and his accident-prone assistant Beaker don't seem to be the poster children for household safety. But that's the role they're playing … Read the whole story
As Deloitte continues to sift through its recent holiday spending survey, it's noticing some unexpected generational differences as shoppers ready their Christmas lists. But … Read the whole story
What's different is that the products appear in a themed space, a garage, for instance, so the products are depicted as they might "live" … Read the whole story
As part of this agreement, Discover becomes title sponsor of the inaugural NHL on NBC broadcast on Thanksgiving Friday, now titled the 2011 Discover … Read the whole story
The old adage that time is money is once again proven true as marketers' race to gather consumer attention accelerates, and organizations must deploy … Read the whole story