Novartis is launching a new campaign for its Excedrin OTC migraine and headache reliever that uses comedian and actor Zach Woods (NBC's "The Office") … Read the whole story

The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, confirms … Read the whole story

Sensing electronics consumers want a little more than mere information when visiting a corporate Web site, Samsung Electronics America is adding some game tactics, … Read the whole story

While worries about the economy didn't keep shoppers out of stores in October, they did slow their spending. Monthly results for the nation's largest … Read the whole story

The brand has been running programs to celebrate the centennial at various points this year. In August, it held a parade at the famed … Read the whole story