Marketing Daily
Tuesday, November 8, 2011
  • United States Of America Gets Its Brand On

    Get ready for "Brand USA," an advertising and marketing effort set to launch in the spring of 2012 with the sole purpose of inviting … Read the whole story

  • Kohl's, Nordstrom, Macy's Tops For Fashion

    When it comes to shopping for clothes, consumers get what they want from Kohl's: Solid customer service, good atmosphere, no-hassle returns, prices they can … Read the whole story

  • Ford Redesigns MyFord Touch, Offers Fix

    Ford prepares to introduce a new version of MyFord Touch while sending current owners a software upgrade that gives them the new system as … Read the whole story

  • Ram Truck Launches Yahoo Hispanic Campaign

    Chrysler's Ram Truck division is continuing its pitch to Hispanic consumers with a partnership with Yahoo en Espanol, called La Banda Ram, a Ram-brand … Read the whole story

  • Denny's Teams Up With Sony Christmas Flick

    Starting Nov. 7, the restaurant chain is offering a "Taste of Holidays" limited-time menu that includes children's items such as Arthur's Christmas Cookie Pancakes … Read the whole story

  • Charles Schwab Updates 'Talk To Chuck'

    Rotoscoping was an effective way to launch and differentiate the campaign six years ago, but moving in a new direction is a necessary part … Read the whole story

  • Brands By Political Bent

    Democrats 1 Google 2 Amazon 3 Discovery Channel 4 Sony 5 Johnson & Johnson 6 Cheerios 7 PBS 8 History Channel 9 Levi’s 10 … Read the whole story

  • Engagement: Key Customer Loyalty Indicator

    While the presumption has been that satisfied customers will remain loyal, customer satisfaction can no longer be relied on as a metric to predict … Read the whole story