Marketing Daily
Monday, November 14, 2011
  • Chicago-area McDonald's In Fries Blitz

    But that's just the beginning. The campaign, taglined "Best Fries on the Planet," also spans TV, radio, out-of-home, digital banners, in-store activations and a … Read the whole story

  • JCPenney Introducing Foursquare, QR Promos

    On Thanksgiving Day, every person who adopts a Salvation Army Angel at jcp.com generates a $50 donation, up to $400,000. And every person who … Read the whole story

  • Ford Goes Social And Mobile For Escape

    The program puts an Escape-themed game on the digital shelf of the iPhone/iPad application GoldRun. The promotion, which started on Nov. 4, introduces a … Read the whole story

  • Retailers Committed To Search, Email, SEO In '12

    The survey of 110 leading retailers, done by the E-tailing Group and sponsored by Bronto Software, also found an intense effort among stores to … Read the whole story

  • Banks Can Establish Loyalty Online

    One way banks can improve their relationships with customers in strained financial times (especially in light of the recent Bank Transfer Day, which encouraged … Read the whole story

  • Chevrolet Seeks Klout For Sonic

    Through the Perks program, which rewards users for their online influence, the General Motors' division is promoting the 2012 Sonic subcompact car. The goal … Read the whole story

  • A Social Media Crisis Is A Terrible Thing To Waste

    The clock barked at 4:30 a.m. Or was that our dog Pinky, whose cries got us out of bed just in time to let … Read the whole story