Marketing Daily
Monday, December 12, 2011

Top of The News

A Couple Of Whiffs For Amazon?
by Thom Forbes

There's a quote floating around that basically says that sluggers who take big swings strike out more often than singles hitters. One of the heavy hitters in the digital ballpark, … Read the whole story

  • TOURISM
    Florida First Under 'Google Currents' Cabana
    by Karl Greenberg

    The program, Visit Florida Magazine, involves travel stories published to mobile devices like smartphones and tablets that are being written and edited by a … Read the whole story

  • AUTOMOTIVE
    Booz & Co. Advises: Innovation, Not Volume
    by Karl Greenberg

    There is a truism among motorcyclists and other people driving exposed conveyances on crowded streets: "If you don't want to collide with it, don't … Read the whole story

  • RETAIL
    Online Sellers Prep For Green Monday
    by Tanya Gazdik

    ComScore is predicting at least $1 billion in sales, which would push this year's Green Monday ahead of the past two years. In 2010, … Read the whole story

  • RESEARCH
    Social Networking Left Without Strategy
    by Aaron Baar

    One of the main obstacles for companies to fully integrate social media is still an uncertainty about the financial returns. Many companies have also … Read the whole story

  • Gluten-Free Menu Items Up 61%
    by Karlene Lukovitz

    Menu items billed as gluten-free increased by 61% between 2010 and 2011, reflecting greater demand both by consumers with gluten allergies or intolerance and … Read the whole story

  • COMMENTARY
    Back To The Corner Store With Data-driven Creative
    by Stewart Logan

    This data-driven approach has significant implications for the traditional creative agency, particularly as communications move from a mass-marketing model to one-to-one relevance. There are … Read the whole story