Marketing Daily
Monday, December 12, 2011
  • Florida First Under 'Google Currents' Cabana

    The program, Visit Florida Magazine, involves travel stories published to mobile devices like smartphones and tablets that are being written and edited by a … Read the whole story

  • Booz & Co. Advises: Innovation, Not Volume

    There is a truism among motorcyclists and other people driving exposed conveyances on crowded streets: "If you don't want to collide with it, don't … Read the whole story

  • Online Sellers Prep For Green Monday

    ComScore is predicting at least $1 billion in sales, which would push this year's Green Monday ahead of the past two years. In 2010, … Read the whole story

  • Social Networking Left Without Strategy

    One of the main obstacles for companies to fully integrate social media is still an uncertainty about the financial returns. Many companies have also … Read the whole story

  • Gluten-Free Menu Items Up 61%

    Menu items billed as gluten-free increased by 61% between 2010 and 2011, reflecting greater demand both by consumers with gluten allergies or intolerance and … Read the whole story

  • Back To The Corner Store With Data-driven Creative

    This data-driven approach has significant implications for the traditional creative agency, particularly as communications move from a mass-marketing model to one-to-one relevance. There are … Read the whole story