Marketing Daily
Thursday, January 5, 2012

Top of The News

As Kodak Fades, Bankruptcy Rumors Surface Again
by Thom Forbes

The Wall Street Journal's lede piece -- of five -- breaking the story about Kodak's imminent filing for bankruptcy protection perhaps provides a macabre parallel between the company's founder suicide … Read the whole story

  • RESEARCH
    2011 Ace Score Rankings: KitchenAid Leads The Pack
    by Karlene Lukovitz

    The 60-second commercial employs product innovation and "storytelling" by showing home chefs how the 13-cup processor's unique thick-or-thin external blade control function enables precise … Read the whole story

  • Comcast, Disney Strike 'Unprecedented' Deal For TV Everywhere
    by Wayne Friedman

    Walt Disney and Comcast have struck a new, broad-ranging 10-year TV-video distribution deal that focuses on digital TV Everywhere efforts and includes Comcast's Xfinity … Read the whole story

  • AUTOMOTIVE
    Ford Scores Big In December
    by Karl Greenberg

    "Sales were solid and it was really after the 25th that we really saw strong acceleration, so the year ended on a high note," … Read the whole story

  • RETAIL
    K-Swiss Campaign Stars Jillian Michaels
    by Tanya Gazdik

    Sports company K-Swiss is encouraging women to get into shape post-holidays with the launch of "The Party's Over" ad campaign featuring training and TV … Read the whole story

  • AUTOMOTIVE
    Automakers Close 2011 With A Statement
    by Karl Greenberg

    It was a warm December, and the auto market was also pretty hot. Automakers rolled into January with a tailwind, reporting big sales numbers … Read the whole story

  • COMMENTARY
    On Brands And Blocks
    by Josh Kimball

    Girls looking for a new buddy can now say hello to Lego Friends, a line of Lego blocks aimed at females age 5+. Read the whole story