Top of The News
by Thom Forbes
Switching stations, I heard Mayor Michael Bloomberg's distinctive New York accent layered on a base of Boston on the radio yesterday, and he was in fine pugilistic form: "What do … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Harley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creative and marketing ideas. But it isn't sourcing fans for a big campaign, … Read the whole story
RETAIL
by Sarah Mahoney
As much as people embrace all things digital, they're much fussier when they turn into actual shoppers. Catapult's Brian Cohen, director of digital shopper … Read the whole story
RETAIL
by Tanya Gazdik
The headphones feature Livestrong's signature bright yellow on both the cable and earpieces. They will be available starting in February for a suggested retail … Read the whole story
RESEARCH
by Karlene Lukovitz
For the second year in a row, Subway has the highest Buzz score across all 1,100-plus consumer brands tracked by YouGov's BrandIndex. (Buzz rankings … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Toyota and Honda had a rough year in 2011 thanks to a pair of natural and man-made disasters. The two companies saw sales drop … Read the whole story
TECHNOLOGY
by Aaron Baar
According to iYogi Insights, 63% are spending 35% more on technology bills than they do on utilities. "It has become that crucial need," Visar … Read the whole story
COMMENTARY
by Bruce Levinson, Op-Ed Contributor
There are plenty of examples of brands that have found engaging ways to connect with consumers, despite living in categories that don't tend to … Read the whole story