Kraft Foods' Wheat Thins has launched new TV ads and a digital campaign around a "Do what you do" theme, which emerged from the … Read the whole story

The Toronto-based hotel company aims to offer an "immersive and user-friendly experience, combined with rich global content, impactful design and social media integration." Read the whole story

CrossFit, the largely grassroots-fueled fitness trend, is getting its first major marketing injection from its partnership with Reebok, with a new TV campaign that … Read the whole story

Baldwin& principal David Baldwin tells us that the agency, which has worked with Apex on a project basis around everything from digital to package … Read the whole story

The numbers aren't in for the fourth quarter, but if BMW is a bellwether, the motorcycle industry might be patting its back. BMW Motorrad, … Read the whole story