Marketing Daily
Wednesday, January 25, 2012
  • Study Finds That Car Ads Blitz Beer, Best Buy Spots

    Brand Keys' 10th annual Super Bowl Engagement Survey finds that only half of Super Bowl XLIV's advertisers will get real ROI from their Super … Read the whole story

  • Papa John's Bets On Super Bowl Coin-toss Promo

    This year, Papa John's is giving its fans much better odds by making its offer to give a free, large, one-topping pizza and a … Read the whole story

  • L.L. Bean, Parks To Celebrate 100th Birthday

    The company is also celebrating with vintage catalog covers, and a ginormous Bean Bootmobile, currently tootling through America, where it will invite people to … Read the whole story

  • Women Influencing More Purchase Decisions

    "A lot of outside forces have magnified their role and how they've stepped up and taken the reins of that role," Nancy Bauer, SVP/senior … Read the whole story

  • Onitsuka Tiger Back As Fashion Brand

    "They saw that it had potential to be a fashion-forward brand, so this year and next they have increased the number of shoe styles … Read the whole story

  • Who's Talking To Your Clients?

    With 2011 in the rear view mirror, it's time to take stock and look ahead. You need a social media strategy -- your customers, … Read the whole story