June 3 - 6, 2024
Tuesday, February 14, 2012
Top of The News
In another instance of activists stepping up pressure on a keystone marketer rather than legislators to effect change, the Human Society has won a major battle in its 11-year effort … Read the whole story
AUTOMOTIVEThe Torrance, Calif., automaker is in the midst of rolling out its iQ matchbox coupe, and is gearing up to launch the FRS sports … Read the whole story
PACKAGED GOODSThe U.S. portion of the campaign, called "This Changes Everything," includes television, out-of-home and digital elements, and sampling events in major U.S. cities. The … Read the whole story
FOODCabot Creamery is launching Reward Volunteers, a mobile app allowing volunteers to log hours, post to Facebook and earn rewards for themselves and the … Read the whole story
RESEARCHAccording to a survey of 1,000 people conducted by a New York-based brand agency, Apple is the brand they "love the most," followed by … Read the whole story
PACKAGED GOODSBurt's Bees may have a loyal customer following among 30-something women with a razor-sharp sense of "good" and "bad" ingredients. But the company says … Read the whole story
- COMMENTARY
We went out to the street for a down-and-dirty survey to find out which brands make us weak in the knees, which are worthy … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
David Dreyer - Starco Brands, CMO
Lan Trieu - Unilever International, Head of Marketing, Nutrition North America
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