Marketing Daily
Tuesday, February 28, 2012

Top of The News

Food For Thought: Omega-3 Fatty Acids
by Thom Forbes

I can see it coming: Whole Wheat Bran with Anchovies Bits. Salmon-Fortified Sports Elixir. Holy Mackerel Multi Grain Crackers with Sea Salt. Why not? Nanny Goat Cheese with Omega 3 … Read the whole story

  • AUTOMOTIVE
    Mercedes-Benz Focuses On Icons
    by Karl Greenberg

    Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremony as a springboard for its new marketing campaign, "State of the Art." … Read the whole story

  • COMMENTARY
    Tackles, Flowers, and Sex
    by Brandi Gil

    Super Bowl viewers this year were hit with a huge dose of sex-charged commercials. One spot that caused a stir -- by Teleflora -- … Read the whole story

  • RESEARCH
    Forecaster Projects 2.7% 2012 U.S. Ad Growth
    by Karlene Lukovitz

    U.S. advertising spending will grow 2.7%, to $152.1 billion, this year, forecasts Strategy Analytics. That represents significant improvement over last year's 0.6% U.S. growth. Read the whole story

  • RETAIL
    Will JCPenney's 'Ellen' Ads Backfire?
    by Sarah Mahoney

    Some critics say the ads, from San Francisco-based Brandadvisors, are premature -- and may even drive business to competitors like Kohl's and Macy's before … Read the whole story

  • MOBILE
    IAB Unveils Mobile 'Rising Stars'
    by Karl Greenberg

    In the nick of time (given the explosion in mobile-device usage), the Interactive Advertising Bureau has formalized five new formats for mobile advertising. The … Read the whole story

  • FINANCIAL SERVICES
    Bank Customers Defect Due To Fees, Poor Service
    by Tanya Gazdik

    Fees are the main reason customers shop for a new primary bank, according to the J.D. Power and Associates 2012 U.S. Bank Customer Switching … Read the whole story