Marketing Daily
Monday, March 19, 2012
  • Q&A: Gen Y's Youngest Demand Authenticity, Via Text

    New data from DoSomething.org, a Web site that connects teens, brands, and causes, shows that this text-centric group is even less into email than ... Read the whole story

  • Time Is Not On The CMO's Side

    A CMO who has not evaluated the possibilities of a new top-level domain is already behind the curve. CMOs must clearly articulate their online ... Read the whole story

  • American Airlines Teams With Q'VIVA! The Chosen

    American Airlines, the official airline of the show, Q'VIVA! The Chosen, has teamed up with the show's producers to offer fans a chance to ... Read the whole story

  • Philadelphia Campaign Lets Philly Talk

    The City of Brotherly Love is ramping up its focus on social media as a way to get the message across that Greater Philadelphia ... Read the whole story

  • CPGs: Key Strategic Factors For 2012

    Currently, U.S. consumers are nearly evenly split between those who are feeling more optimistic about the economy and their own financial prospects, and those ... Read the whole story

  • Intel: What Would You Do For An Ultrabook?

    Intel tests what people would do for an Ultrabook computer, from breaking societal norms to testing feats of strength, in a new guerilla marketing ... Read the whole story

  • Jaguar Launches 'Alive' Road Show

    Supporting the new global ad push, "Alive" starts in Phoenix on April 12 and travels to key U.S. markets throughout the year, according to ... Read the whole story

  • What's that smell? Donald Trump!

    Donald Trump is coming up roses, or at least juniper, geranium and tonka leaves. His new fragrance, Success by Trump, is debuting exclusively at ... Read the whole story