Sensing an opportunity to expand its offerings as well as its presence in developing markets, Coty has made an unsolicited $10 billion offer to acquire Avon. The larger company quickly … Read the whole story
Shooting for a campaign featuring model Kate Upton finished just two weeks before Upton and the world learned that she'd been chosen as the … Read the whole story
Social strategies are not only an important aspect for event marketing, but increasingly a more cost-effective way to reach a large and engaged audience … Read the whole story
It's showtime, and what that means in early April in New York City is ... no, no, not the current staging of "How To … Read the whole story
Marketers -- learn who your audience is. Serve them with inspiration and information, and don't try to control them. Follow these simple rules and … Read the whole story
The digital-media reality show "Tour de Thrillist," is a coast-to-coast road trip in which comedians Matt Zaller and Jordan Morris take part in a … Read the whole story
"The primary goal of the campaign is to expand people's perceptions of Skype and how it really enriches everyday communications, bringing some humanity back … Read the whole story
Clear Channel Airports and JC Decaux are getting some competition in the form of a new division created by international transit advertising company Titan … Read the whole story