Marketing Daily
Monday, April 9, 2012

Top of The News

Lumia Takes Center Stage (On Easter Sunday?)
by Thom Forbes

The Lumia is upon us. Microsoft, Nokia and AT&T -- three fading stalwarts looking to regain some ground on iOS and its devices -- have formally unleashed the Windows-based Nokia … Read the whole story

  • COMMENTARY
    5 Pinterest Tips for Hyperlocal Marketing
    by Tiffany Monhollon

    How can a local business get started on Pinterest? Share content from other brands and users that others will want to share. Build your … Read the whole story

  • RESEARCH
    Pet Food Shoppers Continue To Buy Premium
    by Tanya Gazdik

    Across all areas of the U.S. pet market, the net fallout from the recession has been greater market polarization, with healthy growth rates at … Read the whole story

  • AUTOMOTIVE
    Kia Keeps Burning Digital, TV Candles
    by Karl Greenberg

    Kia is staying busy juggling a lot of digital programs as well as television advertising and partnerships to keep consumers' eyes on the brand, … Read the whole story

  • APPAREL
    Cotton Inc. Launches New Look
    by Sarah Mahoney

    The new effort is a tale of two cities, with Emmy Rossum, best known for her lead role in HBO's "Shameless," taking viewers on … Read the whole story

  • RESEARCH
    General Mills Heads 'Most Reputable' Rankings
    by Karlene Lukovitz

    General Mills earned the #1 spot with a Pulse score of 83 (within an index of 0-100). After just missing the top 10 in … Read the whole story

  • BEVERAGES
    Tree Top: The Difference Is Local
    by Karl Greenberg

    Is all apple juice created equal? Tree Top, a 52-year-old apple juice brand that has not run TV advertising for 30 years, is ready … Read the whole story

  • RESEARCH
    Q&A: Size Matters: Why Large = Power
    by Sarah Mahoney

    "In our bagel experiment, the banner put people in a certain mindset of feeling powerful, or feeling powerless. Advertisers have more control over the … Read the whole story