Marketing Daily
Wednesday, April 18, 2012
  • Gen Y: The Digital Divide Gets Deeper

    Ewan Duncan, a principal in the Seattle office of McKinsey & Co. and co-leader of its Consumer research, tells Marketing Daily why the separation ... Read the whole story

  • Engagement Marketing 101 (Redux)

    Engagement Marketing is based on the premise that if marketing is to succeed, it must be client- and audience-centric. Done well, it means connecting ... Read the whole story

  • Chevy Touts Volt With Klout

    In this third partnership with Klout, Chevrolet is targeting six markets nationwide, with Klout influencers required to have a Klout score of 50 or ... Read the whole story

  • Tablets Gaining In Video Viewing Race

    Forget the "third screen." Tablets are moving into the second-screen position (behind television) when it comes to watching full-length videos (i.e., television shows that ... Read the whole story

  • Mitsubishi Hires A Temp So You Can Drive

    The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, ... Read the whole story

  • Smoothie King: Write Us A Jingle

    The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ads, direct mail, an email campaign to the brand's "Kingdom"/loyalty program members, social ... Read the whole story

  • Ikea, Henkel, P&G Win Gold Shopper Marketing Effies

    Ikea, Henkel, and Procter & Gamble are the top winners of the 2nd annual Shopper Marketing Effie awards. Shopper Marketing Effie awards focus on ... Read the whole story