Marketing Daily
Wednesday, April 18, 2012

Top of The News

Pfizer-Nestle Deal In Formulaic Stage
by Thom Forbes

Reporters around the world have been scrambling to catch up with a report late yesterday that Nestle was the leading candidate to acquire Pfizer's infant formula business and that a … Read the whole story

  • RESEARCH
    Gen Y: The Digital Divide Gets Deeper
    by Sarah Mahoney

    Ewan Duncan, a principal in the Seattle office of McKinsey & Co. and co-leader of its Consumer research, tells Marketing Daily why the separation … Read the whole story

  • COMMENTARY
    Engagement Marketing 101 (Redux)
    by Greg Ippolito

    Engagement Marketing is based on the premise that if marketing is to succeed, it must be client- and audience-centric. Done well, it means connecting … Read the whole story

  • AUTOMOTIVE
    Chevy Touts Volt With Klout
    by Karl Greenberg

    In this third partnership with Klout, Chevrolet is targeting six markets nationwide, with Klout influencers required to have a Klout score of 50 or … Read the whole story

  • ELECTRONICS
    Tablets Gaining In Video Viewing Race
    by Aaron Baar

    Forget the "third screen." Tablets are moving into the second-screen position (behind television) when it comes to watching full-length videos (i.e., television shows that … Read the whole story

  • AUTOMOTIVE
    Mitsubishi Hires A Temp So You Can Drive
    by Karl Greenberg

    The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, … Read the whole story

  • RESTAURANTS
    Smoothie King: Write Us A Jingle
    by Karlene Lukovitz

    The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ads, direct mail, an email campaign to the brand's "Kingdom"/loyalty program members, social … Read the whole story

  • Ikea, Henkel, P&G Win Gold Shopper Marketing Effies
    by Tanya Gazdik

    Ikea, Henkel, and Procter & Gamble are the top winners of the 2nd annual Shopper Marketing Effie awards. Shopper Marketing Effie awards focus on … Read the whole story