Marketing Daily
Wednesday, April 18, 2012
  • Gen Y: The Digital Divide Gets Deeper

    Ewan Duncan, a principal in the Seattle office of McKinsey & Co. and co-leader of its Consumer research, tells Marketing Daily why the separation … Read the whole story

  • Engagement Marketing 101 (Redux)

    Engagement Marketing is based on the premise that if marketing is to succeed, it must be client- and audience-centric. Done well, it means connecting … Read the whole story

  • Chevy Touts Volt With Klout

    In this third partnership with Klout, Chevrolet is targeting six markets nationwide, with Klout influencers required to have a Klout score of 50 or … Read the whole story

  • Tablets Gaining In Video Viewing Race

    Forget the "third screen." Tablets are moving into the second-screen position (behind television) when it comes to watching full-length videos (i.e., television shows that … Read the whole story

  • Mitsubishi Hires A Temp So You Can Drive

    The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, … Read the whole story

  • Smoothie King: Write Us A Jingle

    The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ads, direct mail, an email campaign to the brand's "Kingdom"/loyalty program members, social … Read the whole story

  • Ikea, Henkel, P&G Win Gold Shopper Marketing Effies

    Ikea, Henkel, and Procter & Gamble are the top winners of the 2nd annual Shopper Marketing Effie awards. Shopper Marketing Effie awards focus on … Read the whole story