Abbott Laboratories became the latest drug company to swallow the bitter -- but evidently palatable -- pill of paying a huge fine for marketing a drug off label. All told, … Read the whole story
Gamers enter the real world, competing against each other in physical and psychological tests, and performance driving. Only one person "survives," and that lucky … Read the whole story
Smart marketers are investing in social ads to get their messages heard above the noise of a TV show or live event. To ensure … Read the whole story
The hunting and fishing duds are scheduled to arrive in stores in September. The line targets a "guy's guy" with clothes that include cotton … Read the whole story
Winners in 13 categories were chosen by a panel of grocery industry and social media marketing experts. Judges used a combination of consumer votes, … Read the whole story
In the first segment of this two-part interview, Scott Keogh, VP of marketing, talks to "Marketing Daily" about how forthcoming products align with long-term … Read the whole story
In a growing trend of telecommunications companies offering home security and automation services, AT&T on Monday announced plans to roll out a new home … Read the whole story
Looking to push more family-friendly prime-time TV programming, the Alliance for Family Entertainment, backed by 23 major advertisers, is starting up a print advertising … Read the whole story