Marketing Daily
Wednesday, May 9, 2012

Top of The News

'Better' Results Aren't Good Enough For Wendy's
by Thom Forbes

In this "what-have-you-done-for-me-lately" world of ours, the headlines tell us that Wall Street is "disappointed" with Wendy's first-quarter results, the company is scaling back on its expectations for this "transition … Read the whole story

  • RETAIL
    Shopper Marketing: Mobile Up, Daily Deals Struggling
    by Sarah Mahoney

    In a new analysis of the 17 digital tools most used in shopper mar keting, Forrester finds that many of the most-buzzed about -- … Read the whole story

  • COMMENTARY
    Culture Fosters Innovation
    by Kate Benson

    Innovation is the name of the game in many industries, certainly in all of those that we recruit for. Innovation fosters new products, new … Read the whole story

  • PACKAGED GOODS
    Kotex Natural Balance Takes On Cliches
    by Karl Greenberg

    Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. The feminine hygiene brand is tapping comedienne Heather McDonald to star in a … Read the whole story

  • FOOD
    Birds Eye Commits $6M To Kids' 'GenVeg' Effort
    by Karlene Lukovitz

    The country's leading vegetable company has made a minimum $6-million, multi-pronged, three-year commitment to increasing kids' vegetable consumption by engaging them through kid-friendly marketing … Read the whole story

  • Lipton, 'Lady A' Share Positivity
    by Aaron Baar

    It's iced tea season, and Lipton has teamed up with country artist Lady Antebellum for a new marketing campaign that attempts to leverage the … Read the whole story

  • BEVERAGES
    Mike's Launches Multimillion-Dollar Effort
    by Tanya Gazdik

    "What I love about this partnership with LivingSocial is that it combines real life and social media in a very meaningful way for Mike's … Read the whole story

  • FOOD AND BEVERAGES
    Industry, IOM Again Tangle Over Obesity Policy
    by Karlene Lukovitz

    The Institute of Medicine today released a report concluding that taking far-reaching steps -- such as changing farming policies, zoning laws and possibly instituting … Read the whole story

  • AUTOMOTIVE
    Q&A: Audi Focuses On Digital For Halo Vehicles
    by Karl Greenberg

    Audi of America this year is focusing marketing efforts less on high-volume cars like A4 and A5, and more on lower-volume vehicles like the … Read the whole story