Marketing Daily
Friday, May 18, 2012
  • Bud Light Drawing Millennial Buzz

    Bud Light is generating positive social/online buzz among Millennials, according to recent data from YouGov BrandIndex. The brand was the only one of the ... Read the whole story

  • Five Reasons To Pic And Roll

    In social media, pictures are becoming a decisive way to gain competitive advantage, freeing up marketers to tell their stories without a thousand words. ... Read the whole story

  • Why Gen Y Loves Moosejaw's Marketing Madness

    At outdoor retailer Moosejaw, marketing madness is taken pretty seriously. Gary Wohlfeill, creative director, tells "Marketing Daily" how staying true to its irreverent brand ... Read the whole story

  • For Brand Extensions: Like With Like

    When it comes to getting consumers to consider buying a product that constitutes an extension of the core brand, the (perceived) quality of that ... Read the whole story

  • Consumer Spending Lags Economic Uptick

    The economy may be showing signs of life, but consumer spending on all but the essentials is still lagging. According to a new survey ... Read the whole story

  • Mobile Phone Sales Fall, Samsung Tops Nokia

    Sales of mobile phones to end users declined in the first quarter for the first time in three years as a result of slowing ... Read the whole story