Marketing Daily
Wednesday, May 23, 2012
  • Thirsty? How About A Brees, Waltrip or K-Cho?

    "We're purposely being a little tongue-in-cheek," says Brett Hartmann, brand manager for Kraft-owned Country Time. "We thought it would be fun to enlist some ... Read the whole story

  • 2012 EFFIE Award Preview: 'SPENT'

    Players start with $1,000 and make the decisions needed to reach the end of the month with something still left in your pocket. Sounds ... Read the whole story

  • BrandZ 2012 Top Global Brands: Highlights

    IBM's 15% value growth enabled it to surpass Google for the #2 spot this year. Facebook, with a 74% jump in brand value this ... Read the whole story

  • Listen To Your Customers' Tweets

    Attracting new customers -- or keeping the ones you have -- may be one Tweet or Facebook comment away. Your next big idea to ... Read the whole story

  • Giant Is Consumers' Favorite Grocery Store Brand

    While other chains may beat it on price, Giant Food is still consumers' overall favorite grocery store, according to a new ranking from Market ... Read the whole story

  • Honda, IndyCar, Mario Andretti ... And You?

    The company is tying a campaign about its racing mojo with the upcoming Indianapolis 500 race by extending a campaign, via RPA, Honda's agency ... Read the whole story

  • Amtrak Invites Train Stories For Contest

    In honor of the fifth anniversary of National Train Day, Amtrak is hosting an online contest inviting train fans to share their travel experiences. ... Read the whole story

  • Bottled Water Consumption Up 4% In 2011

    After declines during the recessionary years of 2008 and 2009, U.S. bottled water consumption had its second year of growth in 2011, according to ... Read the whole story

  • Nissan Altima Turning A Corner

    Jon Brancheau, VP marketing at Nissan's Franklin, Tenn.-based U.S. division, says the campaign -- the biggest ever for the car -- will talk about ... Read the whole story