Marketing Daily
Wednesday, May 23, 2012
  • Thirsty? How About A Brees, Waltrip or K-Cho?

    "We're purposely being a little tongue-in-cheek," says Brett Hartmann, brand manager for Kraft-owned Country Time. "We thought it would be fun to enlist some … Read the whole story

  • 2012 EFFIE Award Preview: 'SPENT'

    Players start with $1,000 and make the decisions needed to reach the end of the month with something still left in your pocket. Sounds … Read the whole story

  • BrandZ 2012 Top Global Brands: Highlights

    IBM's 15% value growth enabled it to surpass Google for the #2 spot this year. Facebook, with a 74% jump in brand value this … Read the whole story

  • Listen To Your Customers' Tweets

    Attracting new customers -- or keeping the ones you have -- may be one Tweet or Facebook comment away. Your next big idea to … Read the whole story

  • Giant Is Consumers' Favorite Grocery Store Brand

    While other chains may beat it on price, Giant Food is still consumers' overall favorite grocery store, according to a new ranking from Market … Read the whole story

  • Honda, IndyCar, Mario Andretti ... And You?

    The company is tying a campaign about its racing mojo with the upcoming Indianapolis 500 race by extending a campaign, via RPA, Honda's agency … Read the whole story

  • Amtrak Invites Train Stories For Contest

    In honor of the fifth anniversary of National Train Day, Amtrak is hosting an online contest inviting train fans to share their travel experiences. … Read the whole story

  • Bottled Water Consumption Up 4% In 2011

    After declines during the recessionary years of 2008 and 2009, U.S. bottled water consumption had its second year of growth in 2011, according to … Read the whole story

  • Nissan Altima Turning A Corner

    Jon Brancheau, VP marketing at Nissan's Franklin, Tenn.-based U.S. division, says the campaign -- the biggest ever for the car -- will talk about … Read the whole story