The folks who have decided that Hillshire Brands Co. will be the new name for Sara Lee -- the old conglomerate we knew and were conditioned by a cloying jingle … Read the whole story
Coca-Cola's Gold Peak Tea brand -- which drove more than a third of the growth in its iced tea category last year and is … Read the whole story
One ultra-light, ultra-thin, but very powerful laptop, passed among many users, is the hero that brings about eye-opening change in a new campaign from … Read the whole story
Charles Schwab has launched an online video series that features Chuck himself providing advice to six real people who have made some questionable spending … Read the whole story
The effort, replete with an official White House petition, includes a summer marketing push about Hyundai's fuel economy leadership mated to a a digital … Read the whole story
Sales of licensed products are heading up for the first time in five years, according to data from the Licensing Industry Merchandisers' Association. The … Read the whole story
To promote the release of its first mobile app, Denny's is offering free Grand Slam breakfasts for a year to a lucky winner (or … Read the whole story
Now it's all about what goes in and on these digital channels; the messaging, the programming -- the content. You're either producing it, curating … Read the whole story