Marketing Daily
Tuesday, June 19, 2012
  • GMA/PwC Report: 'Demand Chain' Driving CPG Growth

    Having more or less maximized returns from the supply chain, top-performing food, beverage and household products companies are increasingly focused on the "demand chain," ... Read the whole story

  • Nissan Rolls Out Biggest Campaign For Altima

    Nissan North America today is launching the campaign for its 2013 Altima. It will be the company's largest ever. The effort, via TBWA\Chiat\Day, begins ... Read the whole story

  • JetBlue Launches Online Game Show

    JetBlue Aiways is hosting a live, online game show this week called "Get Away With It." Consumers can win one of 25 JetBlue Getaways ... Read the whole story

  • Whole Foods Creates A Different Buzz

    Pity the poor honey bee. Despite all kinds of scientific studies about its dwindling numbers, it still buzzes below the radar of most consumers, ... Read the whole story

  • Effies: Unilever, McDonald's 'Most Effective'

    Unilever won big in Cannes, grabbing the most-effective advertiser title in the second annual Effie Effectiveness Index. The multi-category awards are based on an ... Read the whole story

  • U.S. Ad Spend Rises, Sports, Syndicated Shows Propel TV

    U.S. advertising spending will continue to register moderate growth in the upcoming quarters, similar to the levels achieved in the first quarter of 2012. ... Read the whole story

  • The Intersection Of Digital And Brand

    Today's imperative is to locate the crosshairs of engagement with brand and engagement with digital communication platforms, where brands and consumers can connect. Read the whole story