Marketing Daily
Thursday, June 28, 2012
  • In Fashion, Brands Intensify Their Comeback

    The latest results from Brand Keys Fashion Index show that 29% of clothing shoppers say brand is an important factor in their purchase decision, … Read the whole story

  • Deloitte: Smartphones Helping, Not Hurting, Retail Sales

    People may be using their smartphones as a shopping tool in the stores, but that doesn't mean they're buying less from the retailers. In … Read the whole story

  • General Mills Intensifies U.S. Yogurt Push

    Some of the launches will start shipping next month, including 100-calorie Yoplait Greek yogurt cups (endorsed by Weight Watchers), and Yoplait Fruplait, which claims … Read the whole story

  • Consumers' Less Lavish Return To Luxury

    Luxury is back, but with some caveats. For one thing, affluent consumers are less inclined to scarf up such big-ticket discretionary toys as sports … Read the whole story

  • Prepaid Card Industry On The Rise

    Prepaid credit card payment volume will rise 22.4% in 2012 to $247.5 billion, according to Packaged Facts. That's up from $202.2 billion in 2011, … Read the whole story

  • Hit The Road, Jack! Toyota On Tour

    Summer is here -- and that means automakers are loading their cars, trucks and big tops into 18-wheelers and hitting the road with experiential … Read the whole story