Marketing Daily
Monday, July 16, 2012
  • Study: Store Brands Still On Fire

    The research, based on 500 U.S. shoppers, finds that 64% of the shoppers surveyed buy store brands at least half the time. And 39% ... Read the whole story

  • Buick Taps Manning For OnStar Audibles

    The ad, which broke during this year's ESPY Awards on ESPN on Wednesday, has Peyton Manning taking on his quarterback persona to talk to ... Read the whole story

  • Heineken Launches Mexican Beer

    Heineken is launching Indio, a Mexican dark beer, in key U.S. markets with accompanying marketing which will include online communication, digital advertising, out-of-home postings ... Read the whole story

  • Buzz Leaders, Improvers Keep Things Positive

    The mix of brands is indicative of how to remain venerable after many years (Cheerios has been building buzz through successful line extensions) and ... Read the whole story

  • Cause Marketing Helps Drive '13 Ford Escape

    The Dearborn, Mich.-based automaker says people can host special parties at which Ford provides an Escape, along with an expert to explain the attributes ... Read the whole story

  • The Russians Beat Us Into Space - And Look Where It Got Them

    'The Naked Brand' finds that Venn intersection of logic and emotion and invites you to embrace the possibilities. To see it is to want ... Read the whole story

  • The New Customer Carnival

    In today's social age, the savviest brands are embracing social dynamics to interact with existing customers, acquire new ones, and boost long-term sales. Read the whole story