Marketing Daily
Monday, July 16, 2012
  • Study: Store Brands Still On Fire

    The research, based on 500 U.S. shoppers, finds that 64% of the shoppers surveyed buy store brands at least half the time. And 39% … Read the whole story

  • Buick Taps Manning For OnStar Audibles

    The ad, which broke during this year's ESPY Awards on ESPN on Wednesday, has Peyton Manning taking on his quarterback persona to talk to … Read the whole story

  • Heineken Launches Mexican Beer

    Heineken is launching Indio, a Mexican dark beer, in key U.S. markets with accompanying marketing which will include online communication, digital advertising, out-of-home postings … Read the whole story

  • Buzz Leaders, Improvers Keep Things Positive

    The mix of brands is indicative of how to remain venerable after many years (Cheerios has been building buzz through successful line extensions) and … Read the whole story

  • Cause Marketing Helps Drive '13 Ford Escape

    The Dearborn, Mich.-based automaker says people can host special parties at which Ford provides an Escape, along with an expert to explain the attributes … Read the whole story

  • The Russians Beat Us Into Space - And Look Where It Got Them

    'The Naked Brand' finds that Venn intersection of logic and emotion and invites you to embrace the possibilities. To see it is to want … Read the whole story

  • The New Customer Carnival

    In today's social age, the savviest brands are embracing social dynamics to interact with existing customers, acquire new ones, and boost long-term sales. Read the whole story