Marketing Daily
Thursday, July 26, 2012
  • Blue Moon Offers First Branded Web Series

    Created by Digital Broadcasting Group (DBG), "The Local Scene" series was shot on location at three popular live entertainment/restaurant venues: the AOA Bar & … Read the whole story

  • '12 USA Basketball: The (Sponsorship) Dream Team

    In addition to American Express, Cisco, Gatorade, Las Vegas Events, the Milk Processor's Board, Nike, State Farm, and Tiffany & Co., the team got … Read the whole story

  • Hotel Guest Satisfaction Continues To Dive

    With the improving economy come increased travel and hotel stays, but customer satisfaction with the underlying hotel experience continues to decline, according to the … Read the whole story

  • J.D. Power: People Pleased With Compacts

    The study, based on owner evaluations of more than 80 vehicle attributes that have to do with how pleasing a vehicle is, finds that … Read the whole story

  • Sharpie, Fans To Make Beautiful Music (Video) Together

    Sharpie knows it has a following of enthusiasts who think of it as more than a mere marker. In recent years, the brand has … Read the whole story

  • New BTS Moves From Office Depot, Staples, Best Buy

    The two TV spots, created by Zimmerman Advertising, show Cannon interacting with Rachel, a helpful Office Depot associate. Spots are running on "America's Got … Read the whole story

  • The Anti-Social Olympics

    Restricting athletes from tweeting in the third person or asking attendees not to share images on Facebook or videos on YouTube seems downright anti-social … Read the whole story

  • Can Display Get Emotional?

    Four of the best brains in display advertising say it's a format that has plenty of heart - and that it will continually improve … Read the whole story