Top of The News
by Thom Forbes
"Built Ford Green" doesn't seem to have the same USP ummmph as "Built Ford Tough" but the Wall Street Journal's Michael Ramsey is reporting that the automaker "is working on … Read the whole story
TECHNOLOGY
by Aaron Baar
In the new mobile age, power is a hot commodity. In a new marketing campaign showcasing its "24-hour" battery solution, Duracell Powermat shows off … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The company has dispensed 17 of the prototype vehicles to Audi folks across the country as part of the program. The first in the … Read the whole story
FOOD
by Tanya Gazdik
Auntie Anne's Pretzels is partnering with The Coca-Cola Company to pilot a mobile ad campaign in Atlanta offering consumers a mobile deal that can … Read the whole story
FOOD
by Karlene Lukovitz
It contends that Nature Valley's "natural" marketing positioning is deceptive because many of its products contain or contained "non-natural, highly processed ingredients" such as … Read the whole story
RETAIL
by Sarah Mahoney
The collection, which will also be offered to earthbound consumers as a limited-edition line, sports a vibe Banana refers to as "utility chic," and … Read the whole story
TELECOM
by Aaron Baar
AT&T is launching a campaign to bring several of these stories to life via short films and its social networking channels. The effort, called … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Toyota's luxury division is kicking the chocks from under the LS' wheels at an invitation-only event in San Francisco, featuring celebrity couples and a … Read the whole story
COMMENTARY
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Last Sunday night, at a time when the grim and devastating news of the Colorado shootings was still emerging, the final, two-hour episode of … Read the whole story
COMMENTARY
by Yogesh Kumar Verma
Twitter's strength lies in its ability to position itself as a new service that can gain tremendous traction, PR and buzz value. There are … Read the whole story