Top of The News
by Thom Forbes
The fact that Pfizer has cut costs has been exciting Wall Street for the past year, with the share price rising 25% during that time. The fact that it has … Read the whole story
RESEARCH
by Aaron Baar
Everyone's talking about mobile strategy, and they have been for years. But if marketers haven't moved toward figuring out how to adapt those strategies … Read the whole story
RETAIL
by Sarah Mahoney
Jean-Manuel Izaret, a partner with Boston Consulting Group's San Francisco office, says smart marketers can raise prices when they need to, as long as … Read the whole story
BEVERAGES
by Tanya Gazdik
Pacifico is sponsoring the 2012 U.S. Open of Surfing this week for the third consecutive year. The pilsner-style Mexican beer will provide free local … Read the whole story
FOOD
by Karlene Lukovitz
In that ad, the relentlessly friendly and upbeat brand character Buzz flies from city to city with the news that Honey Nut is America's … Read the whole story
by Steve McClellan
Mark LaNeve, formerly the top marketing executive at General Motors, is joining WPP ad shop Team Detroit as chief operating officer, the agency has … Read the whole story
COMMENTARY
by
It was only four years ago to the day -- August 1, 2012 -- that the Great Culture Wars started. Fast-food companies inflamed the … Read the whole story
COMMENTARY
by Vanessa Horwell
It may be hard for us in the PR industry to admit, and it's probably just as much of a bitter pill for our … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Display advertising is getting weaker, with a flat to declining return on investment for marketers, says Rex Briggs, CEO of research and analytics firm … Read the whole story