Marketing Daily
Thursday, August 2, 2012

Top of The News

Lots Of Spin To GM, Ford Sales Declines
by Thom Forbes

The headlines offer little sunshine for Detroit this morning -- combined U.S. market share for the Big Three slipped 4.5 percentage points to 43.1% -- but they come heavily asterisked, … Read the whole story

  • SPIRITS
    Southern Comfort: New Agency, New Campaign
    by Karlene Lukovitz

    The campaign features several firsts for the brand, including representing Southern Comfort's largest-ever media buy in a single fiscal year -- more than double … Read the whole story

  • RETAIL
    JCP's Fashion Leap: Will Millennials Follow?
    by Sarah Mahoney

    As the Plano, Tex.-based retailer begins unveiling its controversial new merchandising initiatives, more observers are starting to give the chain the benefit of the … Read the whole story

  • TECHNOLOGY
    Consumers Not Sold On In-Car Connectivity
    by Aaron Baar

    According to a new Harris Poll, more than three-quarters (76%) of Americans think in-car connectivity technology is distracting and could be dangerous. More than … Read the whole story

  • PACKAGED GOODS
    Nivea Enlists Designer For Facebook Contest
    by Tanya Gazdik

    Beiersdorf's Nivea is partnering with designer Charlotte Ronson for a design contest hosted on the company's Facebook page. The grand prize in the Nivea … Read the whole story

  • U.S. Advertising To Lead Global Mobile Ad Spend
    by Laurie Sullivan

    It's no easy task for North America to surpass Asia-Pacific, which supports a strong telecommunications mobile infrastructure, but marketers in the U.S. will spend … Read the whole story

  • COMMENTARY
    From Facebook 'Like' To 'Want'?
    by Lisa Joy Rosner

    Facebook is rumored to be formally testing a "Want" button, and in light of GM's visible withdrawal of ad spend it could not have … Read the whole story