Marketing Daily
Tuesday, August 7, 2012

Top of The News

Amazon, American Delivering The Goods
by Thom Forbes

Making sure the goods get to their ultimate destinations surely and swiftly is a hot consumer issue. A program that Amazon.com rolled out a year ago that places "delivery lockers" … Read the whole story

  • RETAIL
    Back-To-School: More Spending, More Waiting
    by Aaron Baar

    According to research conducted by brand and customer loyalty consultant Brand Keys, families expect to spend an average of $675 on back-to-school shopping this … Read the whole story

  • SPORTS
    GEICO In As Barclays Center's 9th Sponsor
    by Karl Greenberg

    The auto insurer has signed on for top-shelf brand activation including naming rights to an atrium inside the main entrance. It will get signage … Read the whole story

  • FOOD
    Post Foods Launches 'Goodness' Social Site
    by Karlene Lukovitz

    All posts are added to a dynamic grid that invites likes, comments and shares from other users. Users can also share their posts with … Read the whole story

  • FINANCIAL SERVICES
    MassMutual's Facebook Effort Benefits Easter Seals
    by Tanya Gazdik

    Massachusetts Mutual Life Insurance Co. has launched a campaign on Facebook to benefit Easter Seals. For every "like" to the video generated on the … Read the whole story

  • APPAREL
    Jordan Back On Court For Hanes
    by Karl Greenberg

    The company says the new collection is a 50/50 cotton/poly blend developed for softness. Thus, the new effort, via AOR Richmond, Va.-based The Martin … Read the whole story

  • COMMENTARY
    Latin Rising In America
    by Kathy Oneto

    Across the dimensions of food, fashion, pop culture, marketing, and retail, Latin rising can bring Latin influence to all Americans -- and can serve … Read the whole story