Johnson & Johnson is indeed walking a "public relations tightrope" in pledging to remove all potentially harmful chemicals from its line of adult consumer products by the end of 2015, … Read the whole story
Before hitting the airwaves during U.S. Open coverage on CBS on Aug. 27, the company has been leveraging the relationship for months on its … Read the whole story
Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campaign that includes multiple kid-oriented elements, including an instant-win game, free game kiosks … Read the whole story
The black-and-white video, shot by Steven Klein, is expected to get 575 million impressions, and will begin appearing on YouTube next month. (The company … Read the whole story
The ads are similar in color, theme and illustration style to the Art Deco Works Projects Administration National Park Poster series created after the … Read the whole story
After plunging off a bridge to his presumed demise in January, the Priceline Negotiator played by actor William Shatner, has been found alive in … Read the whole story
More than a dozen major retailers, such as Target and Sears, announced plans to create a mobile payments network that will challenge other m-payments … Read the whole story
This horror story, shocking though it is, began with a simple question: All else being equal, would expensively produced video ads fare better or … Read the whole story
Helen Gurley Brown died Monday, at 90, "though parts of her were considerably younger," as "The New York Times" obit snarked. Even in death, … Read the whole story
Digital shopper marketing is about putting choice in the hands of the shopper or trying to anticipate their needs in order to fulfill them. … Read the whole story