Marketing Daily
Monday, August 20, 2012
  • Axe Urges Men To 'Fear No Susan Glenn'

    Unilever's Axe brand has enlisted actor Max Greenfield for a six-episode Web series. The creative builds on the basis of the Axe "Susan Glenn" ... Read the whole story

  • Louisville Slugger Throws Change-up In Women's Marketing

    While Louisville Slugger has somewhere between 50 and 60% of the Major League Baseball market, it wanted to up its game in marketing to ... Read the whole story

  • Nissan's Pathfinder: Something To Laugh About

    The 12-hour "Improv-tastic Road Trip," starting at 8 a.m. on Aug. 20, involves the performers taking online suggestions, then immediately writing and performing personalized ... Read the whole story

  • NPD: Americans Eating Smaller Regular Meals

    U.S. consumers are actually less likely to skip breakfast, lunch and dinner meals today than they were five years ago -- but the number ... Read the whole story

  • The IRC Goes Social With Hyper Island And Gyro

    The program brings 450 students to a training facility, Hyper Island, to receive a four-day assignment: come up with a campaign that will raise ... Read the whole story

  • The Plague of Plagiarism

    Let us label this article a galvanizing call -- a call for both sides of the industry to aspire to the "better angels of ... Read the whole story

  • Fields Of Green

    The path to brand success is clear: frequent, authentic, direct interaction with real live consumers. Here are a few strategic guidelines marketers should follow ... Read the whole story