Marketing Daily
Wednesday, August 22, 2012
  • Q&A With Dunkin's John Costello: ROI Comes First

    As Dunkin' introduced its first mobile app for payment and gifting for iPhone, iPod Touch and Android smartphones, John Costello stopped to talk with ... Read the whole story

  • Study: Consumers Shop More, And In More Places

    "The idea of a stock-up trip has really changed," Laurie Demeritt, president of the Hartman Group. "What was once something they did every 7 ... Read the whole story

  • Carter: Toyota To Wear Bigger Shoes In U.S.

    Lexus is getting the big focus this year. "The lead product for our product blitz is the all-new GS sports sedan with a new, ... Read the whole story

  • Dos Equis Gives New Meaning To Mobile

    Dos Equis is hitting the streets with the Dos Equis Mobile Academy, a fleet of seven different food trucks serving delicacies including alligator tail ... Read the whole story

  • Ford's Piaskowski: Premium Design Is Not An Elective

    "People purchase vehicles with their hearts and minds. ... You have to have an attachment; our job is to seduce the customer with the ... Read the whole story

  • Summer Doldrums? Have An Oreo.

    As companies move into social media and content creation, they go through a process. Picture a six-layer Oreo cookie with a rainbow of cream ... Read the whole story

  • The Evolution of Digital Media Mix

    What the media planner/buyer thinks Then: Display was the winner ... of the leftovers When I started in this industry seven years ago, display ... Read the whole story