Top of The News
by Thom Forbes
Normally, when you see an NBCNews.com headline such as "Home Prices Up For Fifth Straight Month," the inclination is to rub the palms of your hands together in anticipated of … Read the whole story
RETAIL
by Sarah Mahoney
"The relative size of this segment will grow over time and steal share from Traditionalist shoppers as the uptake of smartphones and tablets continues … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Procter & Gamble is activating around the London Paralympic Games. The company's efforts include a cause-marketing component comprising a grant of $50,000 to fund … Read the whole story
BEVERAGES
by Karlene Lukovitz
Eric T. Schneiderman issued subpoenas in July to PepsiCo (AMP), Monster Beverage Corp. and Living Essentials (5-hour Energy), asking for information on their marketing … Read the whole story
TRAVEL
by Tanya Gazdik
After nearly five decades, Avis Car Rental is scrapping "We Try Harder" for a new tagline. The integrated marketing campaign, which includes three national … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Dearborn, Mich. automaker says the move to put Lincoln in China by the second half of 2014 is part of its largest expansion … Read the whole story
COMMENTARY
by Eric Porres
Retailers of family and household goods can no longer afford to market "only to moms." New research from Rocket Fuel shows that dads are … Read the whole story
COMMENTARY
by Riley Gibson
Where there's a customer, there's a genuine story waiting to be told. Brands must engage their customers on a level that identifies and features … Read the whole story