Marketing Daily
Wednesday, August 29, 2012

Top of The News

Optimistic Pessimists Or Pessimistic Optimists?
by Thom Forbes

Normally, when you see an NBCNews.com headline such as "Home Prices Up For Fifth Straight Month," the inclination is to rub the palms of your hands together in anticipated of … Read the whole story

  • RETAIL
    'Connected Traditionalists' Show Most Growth Potential
    by Sarah Mahoney

    "The relative size of this segment will grow over time and steal share from Traditionalist shoppers as the uptake of smartphones and tablets continues … Read the whole story

  • PACKAGED GOODS
    P&G Ready For Largest-Ever Paralympics
    by Karl Greenberg

    Procter & Gamble is activating around the London Paralympic Games. The company's efforts include a cause-marketing component comprising a grant of $50,000 to fund … Read the whole story

  • BEVERAGES
    New York State Probes Energy Drinks
    by Karlene Lukovitz

    Eric T. Schneiderman issued subpoenas in July to PepsiCo (AMP), Monster Beverage Corp. and Living Essentials (5-hour Energy), asking for information on their marketing … Read the whole story

  • TRAVEL
    Avis Tries New Tagline After Five Decades
    by Tanya Gazdik

    After nearly five decades, Avis Car Rental is scrapping "We Try Harder" for a new tagline. The integrated marketing campaign, which includes three national … Read the whole story

  • AUTOMOTIVE
    Lincoln To Build Presence In China
    by Karl Greenberg

    The Dearborn, Mich. automaker says the move to put Lincoln in China by the second half of 2014 is part of its largest expansion … Read the whole story

  • COMMENTARY
    Back-To-School Shopping: Bringing Up Daddy
    by Eric Porres

    Retailers of family and household goods can no longer afford to market "only to moms." New research from Rocket Fuel shows that dads are … Read the whole story

  • COMMENTARY
    Why Consumers Want A Shared Voice
    by Riley Gibson

    Where there's a customer, there's a genuine story waiting to be told. Brands must engage their customers on a level that identifies and features … Read the whole story