Marketing Daily
Wednesday, August 29, 2012
  • 'Connected Traditionalists' Show Most Growth Potential

    "The relative size of this segment will grow over time and steal share from Traditionalist shoppers as the uptake of smartphones and tablets continues ... Read the whole story

  • P&G Ready For Largest-Ever Paralympics

    Procter & Gamble is activating around the London Paralympic Games. The company's efforts include a cause-marketing component comprising a grant of $50,000 to fund ... Read the whole story

  • New York State Probes Energy Drinks

    Eric T. Schneiderman issued subpoenas in July to PepsiCo (AMP), Monster Beverage Corp. and Living Essentials (5-hour Energy), asking for information on their marketing ... Read the whole story

  • Avis Tries New Tagline After Five Decades

    After nearly five decades, Avis Car Rental is scrapping "We Try Harder" for a new tagline. The integrated marketing campaign, which includes three national ... Read the whole story

  • Lincoln To Build Presence In China

    The Dearborn, Mich. automaker says the move to put Lincoln in China by the second half of 2014 is part of its largest expansion ... Read the whole story

  • Back-To-School Shopping: Bringing Up Daddy

    Retailers of family and household goods can no longer afford to market "only to moms." New research from Rocket Fuel shows that dads are ... Read the whole story

  • Why Consumers Want A Shared Voice

    Where there's a customer, there's a genuine story waiting to be told. Brands must engage their customers on a level that identifies and features ... Read the whole story