Marketing Daily
Wednesday, September 12, 2012
  • Volvo Goes To Pinterest For Road Trip

    Volvo Cars of North America is aiming for the nexus of design and lifestyle with a new social-media campaign on Pinterest to get people … Read the whole story

  • Retailers Bullish On Holiday, Less So On Mobile

    A new study from the Hay Group, a management consultancy that measured the seasonal hiring plans of 14 of the country's largest retailers, reports … Read the whole story

  • Johnnie Walker Campaign Spotlights Flavor Profiles

    Dubbed "Where Flavour is King," the campaign is launching first in Africa, Australia, Brazil, Japan, Taiwan, Thailand and in the global travel sector. It … Read the whole story

  • Cablevision Aims For 'Honest Connections'

    Every day is filled with little frustrations and worries, both big and small. In a new advertising campaign for its Optimum service offering, Cablevision … Read the whole story

  • Green Cleaning Products Expand Reach

    Retail sales of green cleaning products totaled $640 million in 2011, up from $303 million in 2007, according to Packaged Facts. However, if manufacturers … Read the whole story

  • Advertising Week Walk of Fame Wants You! (To Vote)

    Yes, it's nearly time again for the 8th annual Advertising Week in New York, and big brands are vying for cherished spots on the … Read the whole story

  • New Kellogg Ads Focus On Simple Goodness

    Kellogg has launched a campaign focusing on the simplicity of core brands such as Corn Flakes, Rice Krispies and Raisin Bran. Read the whole story

  • Hanging On The Line

    Customers have become proficient at identifying companies that provide the choice, flexibility, and responsiveness they demand. While much progress has been made in customer … Read the whole story