Marketing Daily
Friday, September 21, 2012
  • Toyota Launches Prius Campaign, Tows Spaceship

    Margaret Keene, ECD at Saatchi L.A., tells "Marketing Daily" that the new Prius campaign, which features both animated characters and photo-real Prius cars, is … Read the whole story

  • eHarmony Sets Hearts Free In Campaign

    The new effort from eHarmony is "definitely a different style of campaign," Helen Melluish, senior director of brand marketing for eHarmony, tells "Marketing Daily." … Read the whole story

  • Edward Jones Creates MLB 'Chatting' Cage

    To stand out from the proliferation of do-it-yourself and pure-digital plays in the financial services space, St. Louis-based Edward Jones has made face-to-face a … Read the whole story

  • Nutritional Supplements Continue Robust Growth

    Nutritional supplements have thrived throughout the recession and its lingering aftermath, and 2012 is no exception, according to a new report from Packaged Facts. Read the whole story

  • ComScore: Mobile Shoppers Reach 86 Million

    As smartphones continue to gain in popularity, consumers are shopping with them in surprising numbers: A new study from comScore estimates some 85.9 million … Read the whole story

  • Here Comes History

    Sisterhood Is Powerful" was the title of a book of feminist essays published in 1970, and the phrase became a theme line, with marching … Read the whole story

  • Social Media: Secret Of The Successful CEO

    Social media has forever changed the conditions in which CEOs operate. While they are expected to manage multiple constituencies at once, they must also … Read the whole story