Top of The News
by Thom Forbes
Apple seems to have lost its way with a mapping app that has replaced Google Maps on iOS 6, leading to a flurry of negative, plaintive and downright snarky reviews. … Read the whole story
RETAIL
by Sarah Mahoney
In an effort to raise awareness for both its running shoes and childhood obesity, Saucony is introducing Run4Good, a running app that allows users … Read the whole story
PETS
by Aaron Baar
The Occupy Movement is going to the dogs, at least one day next week. Merrick Pet Care, in support of its reformulated recipes featuring … Read the whole story
AUTOMOTIVE
by Karl Greenberg
A large percentage of younger consumers are planning to buy cars. Generations X and Y Account for 63% of U.S. Consumers Planning to Buy … Read the whole story
AWARDS
by Karl Greenberg
General Motors and its agency LatinWorks, Kraft Foods North America and Mcgarry Bowen, and XOOM with the agency Dieste are nominees for the Association … Read the whole story
FOOD
by Karlene Lukovitz
For the second year in a row, Ritz Crackers is the most favorably perceived snack brand among U.S. consumers 18 and older, reports YouGov … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
At a time when brands have less ability to efficiently reach masses of consumers with advertising messages, and thus desperately experiment online and especially … Read the whole story
COMMENTARY
by Joseph DeLuca
Consumers no longer want brands they can simply depend on -- they want want brands they can believe in. The more closely your branding … Read the whole story