Marketing Daily
Thursday, September 27, 2012
  • How Yoplait Grew Facebook Likes By 800K In A Year

    Largely by moving away from an impersonal, push-marketing approach to a more "authentic," discussion-driven approach in which racking up "likes" is actually far less … Read the whole story

  • Fiat Plays Monopoly With McDonald's

    Fiat and McDonald's are taking a chance on the 20th anniversary of Monopoly this year with a game dangling the 2013 Fiat 500. And … Read the whole story

  • Poise Goes On Tour For Menopause

    Poise has tapped comedic actresses Sherri Shepherd -- co-host of ABC's "The View" -- and Cloris Leachman -- star of Fox's "Raising Hope" -- … Read the whole story

  • Truth Takes Its Act On The Road

    Truth has never tried its own branded concert series until now. The anti-smoking organization is launching TruthLive, which will feature bands Cobra Starship and … Read the whole story

  • Bayer Partners With Feline Vets

    Bayer HealthCare LLC Animal Health Division is partnering with the American Association of Feline Practitioners with the goal of improving healthcare for America's cats. Read the whole story

  • NFL: Your Bad Marketing Abuses Fans

    The Monday Night debacle in Seattle, with bum calls by replacement officials that yielded a victory for the Seattle Seahawks over Green Bay, is … Read the whole story

  • Online Sales Tax: A Non-Issue

    Online sales tax collection is a growing phenomenon, yet it does not pose a threat to Amazon's march toward retail dominance. According to the … Read the whole story