Top of The News
by Thom Forbes
News reports about American Airlines' labor dispute with pilots, which has resulted a spotty on-time record and outright flight cancelations due to sickouts and an increase in maintenance reports,
have … Read the whole story
RESTAURANTS
by Karlene Lukovitz
On Facebook, a "Raise the Salsa Bar" contest run over this past summer -- in which fans submitted their own salsa recipes, with the … Read the whole story
RETAIL
by Sarah Mahoney
"Think of it as the perfect intersection of three big trends," says Louis Hatzis, founder and CEO of Tsoonami.com. "Social gifting combines the popularity … Read the whole story
CONFERENCE
by Karl Greenberg
One person's idea of the perfect story ad is the campaign for the digital console sci-fi game Halo, with metal figurines that somehow elevated … Read the whole story
ELECTRONICS
by Aaron Baar
The campaign, which carries the theme "Rise from the ashes," features Dorff in a black-and-white television commercial speaking of the negatives of smoking and … Read the whole story
BEVERAGES
by Tanya Gazdik
Cheribundi is using a guerilla marketing plan involving college and professional sports teams to get the word out about the benefits of the tangy … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
What? Consumer brands sponsor the debates? Why not? No longer even remotely a civic event, these so-called forums are now more pre-processed and -packaged … Read the whole story
COMMENTARY
by Ingrid Froelich
Relevant customer experience now involves much more than just pushing out content to available channels. It requires an understanding of how customers use these … Read the whole story