Marketing Daily
Monday, October 8, 2012
  • BEVERAGES
    Budweiser Donates $2.5 Million As Part Of MLB Promo
    by Tanya Gazdik

    Budweiser is donating $2.5 million to provide families of U.S. military with scholarships as part of the St. Louis-based beer company's "Walk Off A … Read the whole story

  • AUTOMOTIVE
    Lexus Sponsors Discovery App
    by David Goetzl

    As networks look for ways to capitalize on the TV-tablet nexus driving much of the growth in simultaneous viewing, Discovery has signed Lexus to … Read the whole story

  • RESTAURANTS
    Subway In Two New Disney Movie Tie-In Promotions
    by Karlene Lukovitz

    In addition, Subway's Facebook page and other social media platforms will feature videos of Subway spokesperson Jared Fogle interviewing "Frankenweenie" director Tim Burton and … Read the whole story

  • ELECTRONICS
    Pre- and Post-Sale Support Could Curb CE Returns
    by Aaron Baar

    Around 18 million consumers returned a consumer electronics product last year, although it seems many of those returns could have been prevented with better … Read the whole story

  • AIRLINES
    JetBlue Lets You Escape The U.S., Post-election
    by Karl Greenberg

    JetBlue Airways is going to give over 1,000 voters that opportunity. Called "Election Protection," the just slightly tongue-in-cheek program dangles a chance to escape … Read the whole story

  • COMMENTARY
    The Year Of The Digital Gift Card
    by Hjalmar Winbladh

    For merchants, social gifting done right can be a discount-free marketing platform for conducting measurable, performance-based customer acquisition and retention campaigns. Read the whole story