Top of The News
by Thom Forbes
Target has become the latest big-box retailer to say it would match competitor's prices -- a trend gathering momentum that may deliver a few unwanted consequences, Ann Zimmerman reports in … Read the whole story
RETAIL
by Sarah Mahoney
The National Retail Federation is forecasting a 4.1% gain in holiday spending this year, with the average holiday shopper dropping a total of $749.51. … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
"It's positioning our brand and our 'smarter, bolder, faster agent' for this game," Bev Thorne, Century 21's chief marketing officer, tells "Marketing Daily." "And … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Fashion designer Isaac Mizrahi is now putting a special collection on sale at LivingSocial, the local-market Web retailer. Buy now because it's a limited … Read the whole story
RESEARCH
by Sarah Mahoney
"We went to one [incubator] where there was a canoe-maker, someone designing apps, and someone making coats for homeless people, all in one space. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
If you love cars, and can only go to one auto show in your lifetime, you should probably skip public days at Detroit's Cobo … Read the whole story
PHARMA
by Tanya Gazdik
Cold remedy Zicam has launched a redesigned Web site as part of a major marketing push to own the "pre-cold" category. The effort includes … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Restaurant operators should create menus that include items that appeal to price-sensitive customers, items appealing to customers that view price as a secondary consideration, … Read the whole story
COMMENTARY
by
It could be the best brand makeover I've seen since I first discovered Columbus Circle (by mistake.) As teenagers, my friends and I would … Read the whole story
COMMENTARY
by Bob McCurdy
When advertisers and planners consider which marketing channels to invest in, cold, hard data is usually cited as the primary driver -- but biases … Read the whole story