Marketing Daily
Friday, October 26, 2012
  • Stores Focus Online Spending On Email, Mobile

    Forget about sharpening their online strategies in the weeks ahead: Retailers kicked off digital spending months ago. And mobile, social and email budgets are … Read the whole story

  • ASICS Sounds Off For ING New York Marathon

    The company, which has backed the marathon for 14 years, is partnering with electro-funk duo Chromeo on a marathon music track with a theme … Read the whole story

  • Sir Richard's: Hello? Can We All Say 'Birth Control'?

    Sir Richard's Condoms has launched what it dubs a non-procreators' holiday with a new online and social media campaign via advertising agency TDA_Boulder that … Read the whole story

  • TED: Story Key To 'Ads Worth Spreading'

    Videos celebrating the use of locally sourced food for the creation of burritos, a woman's first day of retirement after having recently lost her … Read the whole story

  • Whole Foods Leads Green Brands

    Whole Foods Market is the top green brand according to the 2012 Green Brands Survey, conducted by Landor Associates, a brand consulting and design … Read the whole story

  • Six Ways To Improve The Way You Market

    Data is truly the common currency that advertising will use in the years to come, and cultivating a strategy and infrastructure to leverage its … Read the whole story

  • Digital Advertising Metrics: 3 Fundamentals For CMOs

    If you're a CMO and you can't explain your digital advertising metrics strategy in a paragraph or less, you're in trouble. Read the whole story