Top of The News
by Thom Forbes
A deal right out of Hollywood yesterday brings together two of the most successful juggernauts in entertainment history, both created by men with singular creative visions who drew broader success … Read the whole story
RETAIL
by Sarah Mahoney
Retailers have come to regard themselves as a sort of unofficial Red Cross, and this storm was no exception, whether it's Walmart offering behind-the-scenes … Read the whole story
ENTERTAINMENT
by Aaron Baar
"With no power, there's no show," Paul Bassman, president of Doodson Insurance Brokerage in Dallas, tells "Marketing Daily." "Typically, the Broadway performances contain some … Read the whole story
RETAIL
by Sarah Mahoney
Ads for the chain are always a little tricky, Peter Reiner, the chain's SVP/marketing, explains to "Marketing Daily," "because while it may be the … Read the whole story
SPORTS
by Karl Greenberg
Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership with the NBA. The new deal puts Kobe Bryant in the spotlight around … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"Having our vehicles in games gives consumers the first chance to drive and experience our vehicles before they go off to a dealership," said … Read the whole story
FOOD
by Karlene Lukovitz
Gluten-free foods and beverages saw annual compound growth of 28% between 2008 and 2012 in the U.S., and will reach an estimated $4.2 billion … Read the whole story
COMMENTARY
by Len Stein
Trick or treat! It's Halloween, when ghostly-ghoulish clients arise from their resting places to drive fear into the hearts of earnest PR practitioners. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
In the hours leading up to Hurricane Sandy, I get a lovely email from USAA, which sells me homeowner insurance. It tells me how … Read the whole story