Marketing Daily
Wednesday, October 31, 2012
  • In Storm Relief, Brands Are First Responders

    Retailers have come to regard themselves as a sort of unofficial Red Cross, and this storm was no exception, whether it's Walmart offering behind-the-scenes … Read the whole story

  • Sandy Entertainment Losses Could Be Huge

    "With no power, there's no show," Paul Bassman, president of Doodson Insurance Brokerage in Dallas, tells "Marketing Daily." "Typically, the Broadway performances contain some … Read the whole story

  • This Just In: Toys R Us Introduces Tiny Newscasters

    Ads for the chain are always a little tricky, Peter Reiner, the chain's SVP/marketing, explains to "Marketing Daily," "because while it may be the … Read the whole story

  • Panini Expands Its Relationship With The NBA

    Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership with the NBA. The new deal puts Kobe Bryant in the spotlight around … Read the whole story

  • Ford Focus Gets Big Placement In New 'Need for Speed'

    "Having our vehicles in games gives consumers the first chance to drive and experience our vehicles before they go off to a dealership," said … Read the whole story

  • Gluten-Free Still Going Gangbusters

    Gluten-free foods and beverages saw annual compound growth of 28% between 2008 and 2012 in the U.S., and will reach an estimated $4.2 billion … Read the whole story

  • Halloween - When Scary Clients Arise

    Trick or treat! It's Halloween, when ghostly-ghoulish clients arise from their resting places to drive fear into the hearts of earnest PR practitioners. Read the whole story

  • Cause-Related Comfort? Tone Of Voice Is Everything

    In the hours leading up to Hurricane Sandy, I get a lovely email from USAA, which sells me homeowner insurance. It tells me how … Read the whole story