Marketing Daily
Tuesday, November 13, 2012
  • Callaway Drives Buzz On Twitter For New Club

    Callaway Golf is launching a social campaign via Austin, Texas, digital firm Mass Relevance that precedes the January launch of a high-tech driver. The … Read the whole story

  • Deloitte: Mobile, Social To Star In Holiday Shopping

    The study finds that the conversion rate for shoppers using a retailer's dedicated mobile app is 21% higher than those who don't, for example. … Read the whole story

  • Scotty McCreery Teams With Bojangles

    In the first of two new 30-second TV spots from Charlotte, N.C.-based agency BooneOakley, McCreery performs a new theme song for the chicken-and-biscuits chain, … Read the whole story

  • LG Breaks Through With Optimus G

    The phone features touted in the ad, which will run in 60-, 30- and 15-second versions, are truly unique to the smartphone world, says … Read the whole story

  • SodaStream Goes Global With New Campaign

    A global $18 million campaign -- its first -- touts the brand as a maker of carbon-footprint and family soda-budget shrinkers, not to mention … Read the whole story

  • Consumers Likely To Encounter Sticker Shock

    The American Customer Satisfaction Index's (ACSI) November report shows evidence of increased sensitivity to pricing, which may put pressure on retailers to offer earlier … Read the whole story

  • Tablet Advertising: Why Innovation Is Key

    Despite its growth and potential, tablet-centric advertising is still in its infancy. For now, one thing is certain: Those who do not begin to … Read the whole story